Rappers Snoop Dogg and Master P are suing Walmart and food manufacturer Post Consumer Brands, accusing the companies of deliberately keeping their cereal product from customers to hinder its success.
A lawsuit filed by the duo Tuesday alleged that both companies acted in a "diabolical" and "underhanded" manner by "hiding" boxes of "Snoop Cereal" in stockrooms, coding the product "to not be put out on store shelves." This, in turn, prevented Snoop Dogg and Master P from profiting off the cereal sales, the lawsuit said.
Snoop Dogg, real name Calvin Broadus, and Master P, real name Percy Miller, created their food label, Broadus Foods, in 2022.
Kelly Hellbusch, a spokesperson for Walmart, said in a statement that the company had a "strong history of supporting entrepreneurs" and that "many factors affect the sales of any given product." The supermarket said it would "respond as appropriate with the Court once we are served with the complaint."
The lawsuit also alleged that online, Walmart "hiked the price" of the cereal to more than $10 a box.