Northwest Arkansas is hosting a private conference this week attended by some of the biggest movers and shakers in the transportation industry.
More than 250 are expected to attend the Up.Summit, which began Monday, including chief executive officers of major companies, start-up founders and investors. The event runs through Wednesday.
"Think Sun Valley meets CES meets the Oshkosh Airshow meets Burning Man meets TED meets Davos," the summit's co-creator and Arkansas Future Mobility Council Chairman Cyrus Sigari said in a statement. "The world's industry leaders are coming together for three days of airshows, first-time product reveals, major announcements and inspirational speakers."
This is the fifth year for the summit, hosted by the investment firm UP.Partners, Tom and Steuart Walton and Ross Perot Jr., according to a release. The event rotates between Bentonville and Dallas annually.
Representatives from Airbus, Alaska Airlines, Boeing, Beta, Ford, Canoo, Gatik, J.B. Hunt, Walmart and Zipline, are among the organizations expected to attend.