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Fresh ingredients. Great prices.

Locally-owned taqueria has recipe for success. by Randy Rice | May 31, 2020 at 6:00 a.m.

Since its debut 12 years ago, King Burrito has been a standout among Mexican taquerias in Northwest Arkansas.

"What makes us special is we are locally owned," said Emmanuel Fernandez (Manny), one of the partners in King Burrito. "Plus, we always use the best and freshest ingredients, which also separates us from some of the other taquerias and restaurants in the area. Our prices are very competitive, too. We always try to keep them lower than everybody else. Great food and great prices is why we have built up such a following over the years."

Another feature that sets King Burrito apart from the competition in Northwest Arkansas is something that is particularly relevant during this time of social distancing. King Burrito is the only Mexican taqueria restaurant in the region to offer drive-through service.

"Other restaurants have take-out windows but you can't order at the window. But at King Burrito we have a drive-through where you can order your food at one window and then pick it up at the next," Manny said. "And, unlike other restaurants that can take 15 or 20 minutes to fill your take-out order, we try to move everyone through in under 5 minutes so you can order and be on your way fast."

An additional service that King Burrito introduced last year is catering. And in that short time King Burrito has gained a new following from local churches, businesses and schools. "We've catered for local businesses like J.B. Hunt and Tyson," Manny said. "We also have northwest area car dealerships that take advantage of our catering. They know we have good prices and give them great food."

Of course, the real proof of any winning eatery is reviews from customers. And, King Burrito is the "king" of 5-star reviews, from both local fans and out-of-towners just passing through:

"I was completely shocked at how much food you get for your money. These burritos are absolutely enormous. But the icing on the cake is the variety of different sauces. So far I've had: The chipotle, diablo and verde. You can tell when you've had a fresh homemade sauce and these are all absolutely outstanding." Dan L.

"I had the burrito verde and it was outstanding and way more food than I could eat. My wife had the chimichanga combo and it was also outstanding as well as a lot of food!! Needless to say we took half of our food home and had a second meal from it!" J.B.

"Love the food at King Burrito. So much food for a great price...the burritos are huge! We always stop by when traveling through NW Arkansas. Good vegetarian options. My go-to is the relleno burrito. My only regret, I don't live nearby!" Billy R.

Manny has only been involved with King Burrito for a few years but he has already become the face and voice of the popular Mexican eating establishment. A savvy businessman, Manny knew a good thing when he saw it, and tasted it, a few years ago. The first location was in Rogers. A second followed in Bentonville. But the real expansion didn't begin until two years ago.

"Adan Soto, who is the original owner of King Burrito, and I were partners in some other businesses," Manny said. "I told him he really had a great product and concept here at Burrito King and suggested he let me take it to the next level." Partnering up with the visionary Manny and Carlos Arrguin, their third partner, was the best move Adan could have made. In just two years, they have expanded to 5 locations with a sixth one coming to Tontitown in two months. They are also planning another location in Fayetteville.

"I am a businessman first and foremost," Many said. "I knew the food was great and I just believed this was an outfit that could really be successful with the right person guiding them into the future."

The team of Adan, Manny and Carlos have a vision to eventually franchise King Burrito nationwide. The goal is to have a total of ten locations by the middle of next year and demonstrate how successful they can be. At that time they plan to present the idea to investors who are already showing interest.

Luckily for Northwest Arkansas locals, we don't have to wait for King Burrito to go national, we can enjoy the fresh, homemade Mexican delicacies every day, just a short drive away from wherever we are. And with Manny in charge, you can bet it is going to be around for a long, long time.

Fact Box:

King Burrito

Locations:

1. 3120 M.L.K. Jr Boulevard, Fayetteville

2. 272 E. Joyce Boulevard, Fayetteville

3. 4126 Elm Springs Rd, Springdale

4. 903 S 8th St, Rogers

5. 2000 S Walton Blvd, Bentonville

6. Tontitown: coming soon.

Phone Number (all locations): (479) 268-6885

Hours: 9:00 a.m. - 10:00 p.m. Sunday through Thursday and 9:00 a.m. - 11:00 p.m. Friday and Saturday

ONLINE:

Facebook.com/KingBurrito

NAN Dining Guide Cover on 05/31/2020

Print Headline: Fresh ingredients. Great prices.

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