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Eureka Pizza is paying people to try their products in an effort to "bring people back to what they love about Eureka."

The promotion, which started Monday and runs until Nov. 30, will highlight a new crust recipe and showcase some branding redesign, said Will Gilbrech of Gilbrech Group advertising.

"The goal is we want as many people to try it as possible," Gilbrech said. "We want people to really reconsider what they think about Eureka."

Eureka's revamped crust is known as the summer wheat crust. Those interested can try the crust, and if they don't like it, they will get $10 back as well as $2 for gas money "no questions asked," a promotional flyer reads.

Regular priced pizzas cost $4.99.

Eureka Pizza started in Fayetteville when founder Rolf Wilkin bought a building from a pizza business that was declining. Over the course of his almost 25-year career, Wilkin expanded to 10 locations across Northwest Arkansas and Fort Smith.

A recent sales decrease led to the company reconsidering recipes, branding and ways to bring in customers.

NW News on 10/26/2017

Print Headline: Eureka Pizza: like the new crust or get double your money back

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