Smokey Bear a bit too effective

His 74-year pitch has resulted in fuel for wildfires, some say

Posted: August 19, 2018 at 4:26 a.m.

First off, ditch "the." It's officially "Smokey Bear." The definite article got shoehorned in there in 1952, when his fame was snowballing and a pair of songwriters gave Smokey his own anthem. They jammed "the" into his name for the song's rhythm.

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