Reeling in the faithful

Movie marketers find selling church leaders on their films helps fill cinema seats

Posted: January 7, 2017 at 1:52 a.m.

Hidden Figures

The Rev. Roderick Dwayne Belin, a senior African Methodist Episcopal Church leader, stood before a gathering of more than 1,000 ministers in a drafty Marriott ballroom in Naperville, Ill., last month and extolled the virtues of a Hollywood movie.

Ben-Hur

Rules Don’t Apply

Sully

Wit PR, a firm that pitches movies to Christian audiences, is encouraging faith communities to fi nd theological lessons in secular movies such as The...

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