Lost games, lost minds, lost opportunities, lost Twitter purpose and the vanquished simply lost for words.
Call it the Lost Weekend.
Seven teams in The Associated Press top 25 got dumped at the prom: No. 8 Florida, No. 9 Texas A&M, No. 12 Michigan, No. 13 Mississippi, No. 18 UCLA, No. 20 Northwestern and No. 21 Boise State.
The top teams, like eggnog, have started separating in the middle.
Ohio State survived some body blows early in the season but looks like No.1 again after Saturday's wipeout victory against Penn State.
Or, maybe it's Baylor. Any ESPN special on the Bears should be titled "60 for 60." That's how many points per game they are averaging (actually 63.8).
The shame is we won't know how good Baylor really is until it actually plays someone in November.
Alabama looks like the Crimson City Rollers again after knocking the haggis out of Texas A&M.
The Alabama offense led by offensive coordinator Lane Kiffin has assisted in consecutive victories over Texas A&M by the combined score of 100-23.
Kiffin is the despised former USC coach who was let go for general incompetency.
Texas A&M is led by Kevin Sumlin, the coach many think should be the Trojans' next coach.
Kiffin actually may earn one more crack at USC (University of South Carolina).
LSU, which seems to play every week at home or against Western Kentucky, is the last undefeated team standing in the SEC.
Utah is also refusing to vacate premises, Clemson apparently can't just be wished away and Texas Christian has no defense but has vowed to become "Baylor-esqe" in its quest for offensive output.
The real story of the weekend, though, is the continuing downward spiral of humanity.
Twitter is holding steady as the best/worst thing to ever happen -- and just triple that for college football! -- but it is also a faceless wrecking ball.
The overwhelmingly positive things typed are shouted down by the anonymous, exclamation-point minority.
No person should have to endure what Michigan punter Blake O'Neill faced after he botched the end of the craziest football ending since Iron Bowl 2013.
With 10 seconds to play, Michigan needed to execute a simple catch and punt to defeat Michigan State in Ann Arbor.
O'Neill dropped the ball, though, then mistakenly tried to kick it anyway, only to watch Jalen Watts-Jackson race 38 yards for the game-winning touchdown.
That must have hurt like 100 bee stings.
Coach Jim Harbaugh tried to keep the end of the world in perspective, channeling Churchill as he vowed this horrible event would "put steel in the spine."
The worst was yet to come, though, as some on social media took to attacking O'Neill, who averaged 44 yards, including an 80-yard punt, on the seven punts he got off.
There was plenty of support for O'Neill, a 22-year-old senior from Australia.
There was this:
• "Kill yourself you just cost us the game ... "
• "I hate you please transfer."
• "Go back to Australia."
• "Don't go to school on Monday."
There have always been wackos in society, we just never had this much instant access to them.
Jim Hackett, Michigan's interim athletic director, released a statement Sunday deploring the behavior of the few for their "hurtful, spiteful and vicious comments to one of our students."
Hackett continued: "I'm asking that our community not lose this game twice by condoning thoughtless comments ..."
It was nice someone invented an "internet" so that Hackett could so quickly convey the counter-punch.
See how this cuts both ways?
To a lesser extent, fans and trolls hammering USC's besieged program paused briefly when Athletic Director Pat Haden took ill on the field before Saturday's game at Notre Dame.
Only after it became clear that Haden would survive did someone tweet: "he needs to step down."
Haden did go down, actually, to one knee, on the artificial turf.
One question before Haden is run out of town: Would it be OK if he got checked out at the hospital?
There is, fortunately and unfortunately, no way of containing a beast that allows Steve Sarkisian to send best wishes from a rehab facility.
Sadly, the same people who cut you off in traffic also have free time and monthly wireless plans.
It's too bad Twitter can't offer a 20-second delay option to give people the chance to reconsider the first thing that pops in their head.
A lot of this is just "old journalism" talking.
Truth be told, hours of fun can be had watching a Trojan's mind work during an exciting game against Notre Dame.
The composite version goes something like this:
"Touchdown ...! Haha Domers! ... FireWilcox! ... We're down 21-10 but should be 35-10! ... Worse D-E-F-E-N-S-E since Granada in 1983 ... Get Well Pat! ... Fire Haden! ... Adoree Jackson has lost a step!!! ... Wow, is that Adoree fast! ... Run JuJu run! ... Tied at 24! ... Defense giving us a chance! ... Full name of mural: Touchdown JesUSChrist! ... We're losing???! ... Horrible throw Cody! ... FireWilcox! ... Fact: we are 3-3 with losses to three teams once coached by Tyrone Willingham! ... Will sell one of my Beamers to pay for Nick Saban! ..."
Postscript: Watts-Jackson, the Michigan State hero who scored one of the most fantastic touchdowns in college football history, spent Sunday in the hospital.
He broke his hip in the postgame celebration at Ann Arbor. Sometimes winning can hurt as much as losing.
Surgery will keep him on crutches for three months. Sure hope he tweets out some positive thoughts real soon.
The world really would like to know, so it can respond in kind (and unkind).
But here's the bottom-of-the-pile line: Watts-Jackson, like a lot of teams, players, coaches and fans, is lost for the season.
Sports on 10/20/2015