Old Spice appeals to women despite marketing for men

Posted: March 16, 2014 at 2:45 a.m.

Procter & Gamble Co. Old Spice brand antiperspirant and deodorant sits on display in a supermarket in Princeton, Illinois, U.S., on Wednesday, Oct. 23, 2013. Procter & Gamble Co., the worldís largest consumer-products maker, said fiscal first-quarter profit rose 7.6 percent as sales of home-care goods and baby products gained. Photographer: Daniel Acker/Bloomberg

“Helloooo, ladies!” is the come-on intoned by the buff actor in Procter & Gamble Co.’s Old Spice commercials, imploring women to stock up on the men’s grooming products for their significant others.

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Business, Pages 72 on 03/16/2014