Old Spice appeals to women despite marketing for men
Posted: March 16, 2014 at 2:45 a.m.
“Helloooo, ladies!” is the come-on intoned by the buff actor in Procter & Gamble Co.’s Old Spice commercials, imploring women to stock up on the men’s grooming products for their significant others.
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Business, Pages 72 on 03/16/2014