'Branding' can be risky business for ADs

Posted: July 12, 2014 at 2:25 a.m.
Updated: July 12, 2014 at 2:25 a.m.

Arkansas athletic director Jeff Long, chairman of College Football Playoff selection committee, responds to questions during a news conference where the 12 members selected to the committee were announced, Wednesday, Oct. 16, 2013, in Irving, Texas. (AP Photo/Tony Gutierrez)

It isn't just the University of Arkansas discovering that a corporate approach to college athletics isn't always necessarily good business.

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