(Advertisement)

'Branding' can be risky business for ADs

Posted: July 12, 2014 at 2:25 a.m.
Updated: July 12, 2014 at 2:25 a.m.

Arkansas athletic director Jeff Long, chairman of College Football Playoff selection committee, responds to questions during a news conference where the 12 members selected to the committee were announced, Wednesday, Oct. 16, 2013, in Irving, Texas. (AP Photo/Tony Gutierrez)

It isn't just the University of Arkansas discovering that a corporate approach to college athletics isn't always necessarily good business.

This story is only available from our archives.

(Advertisement)



« Previous Story

Shiloh Christian sophomore has a short memory

Jerral Hobbs (left) of Rogers Heritage intercepts a pass intended for Shiloh Christian’s Reed Lowe on Friday during the Southwest Elite 7-on-7 Showcase in Springdale.

Shiloh Christian's Connor Reece didn't let a pair of interceptions bother him. Read »

Next Story »

Mo knows that it's all about approach

Second-round leader Mo Martin lines up a shot on the ninth green Friday at the Women’s British Open on the Royal Birkdale Golf Club in Southport, England. Martin finished with a second-round 69 and leads Beatriz Recari and So Yeon Ryu by three strokes.

Mo Martin had a plan for Royal Birkdale, and it's working better than she imagined at the Ricoh Women's Britis... Read »