NEW YORK - McDonald’s once again faced criticism at its annual shareholder meeting Thursday that it sells junk food and markets to children.
The world’s biggest hamburger chain has been looking to meet a demand for foods that customers consider fresh or healthful. Customers can now order egg whites in its breakfast sandwiches, for example. McDonald’s also recently introduced chicken wraps to attract people in their 20s and 30s looking for better for-you options.
But at its shareholder meeting Thursday, McDonald’s was criticized by speakers associated with an advocacy group for its menu and marketing toward children. As with other shareholder meetings, McDonald’s Corp. allotted about a half-hour for anyone who owned its stock to address its top executives.
Among those was a 9-year-old girl who asked Chief Executive Officer Don Thompson to stop “tricking kids into eating your food.” Later on, the girl’s mother echoed the request, saying McDonald’s undermines parents by marketing to children.
Another speaker asked that McDonald’s remove its locations from hospitals, while others asked it to stop targeting black and Hispanic communities by signing stars such as Olympic gymnast Gabby Douglas and the NBA’s LeBron James.
Three of the individuals were members of Corporate Accountability, which has been critical of the company’s marketing practices. Others were health professionals, parents or writers linked to the group.
Thompson stood by the company’s menu, saying McDonald’s doesn’t sell “junk food,” pointing out items such as the yogurt parfait and side salad and noting that the company has been adding more fruits and vegetables to its menu.
Thompson, who took over as CEO last summer, said his kids eat at McDonald’s and that many of its 1.8 million employees are parents.
Still, he said at one point, “I do agree we have some issues, and we can be part of the solution.”
With more than 14,000 U.S. locations, McDonald’s is an easy target because of its size and has become a symbol of processed foods in American culture.
The criticism is far from new, but its persistence illustrates the uphill battle McDonald’s faces in trying to evolve its image and stay relevant.
After years of outperforming its rivals, the company has been struggling to increase sales more recently.Last month, McDonald’s said sales at restaurants open at least a year fell 1 percent for its first quarter.
That marked the first quarterly decline for the figure in a decade.
McDonald’s has blamed its troubles in part on the broader economy, saying the restaurant industry was flat to declining in the past year.
But the company also is pushing to improve the image of its food at a time when chains such as Chipotle, Panera and Subway are gaining popularity.
McDonald’s also is enduring criticism that it continues to market to children.
Despite Thompson’s claims that the company doesn’t target children in schools, Corporate Accountability noted that McDonald’s has moved much of its marketing to the Internet where it’s harder for parents to monitor what kids see. Nick Guroff, a spokesman for the group, also said that commercials featuring Douglas and James are directed at kids.
Corporate Accountability in recent years had pressured McDonald’s to stop using Ronald McDonald to market to children.
Thompson noted Thursday that the company isn’t using Ronald “the way it used to” but nevertheless stood by the mascot.
“Ronald is not a bad guy - he’s about fun, he’s a clown,” Thompson said. “So I’d ask all you to let your kids have fun, too.”
Business, Pages 27 on 05/24/2013