Need for caregivers swells with aging population


Posted: January 29, 2012 at midnight

U.S. Census Bureau statistics show that people age 65 and up will represent 19 percent - nearly one-fifth - of the population by 2030.

As demand for care rises, new businesses are popping up all over the country. Unlike these newcomers, Superior Senior Care has been serving Northwest Arkansas for more than 25 years and has a solid reputation for providing quality care.

As a licensed and accredited caregiver referral service, Superior Senior Care can offer consumer- directed care that costs less than an agency setting or nursing home model. Also, Superior Senior Care offers greater client participation in decision-making, great continuity of care, lower caregiver turn- over and caregivers who perform at higher levels.

Superior Senior Care offers the most diverse in-home care refer- gal service in the area. The staff arranges for live-in care, hourly services, in-hospital and post-op- eruptive care, respite care, home- maker services, targeted case management, alternative services for adults with physical disabilities, personal care and Veterans Administration services in the home.

“The caregiver is similar to a family member in providing com- passion, care and security to seniors,” said Byretta Fish, manager of Superior Senior Care’s North- west Arkansas region. “This has been our greatest success.”

Caregivers are well-screened and matched to complement the client’s needs. Qualifications, experience, personality and compatibility all come into play for personalized service. The client makes the decision on who to hire for assistance and sets the schedule of when the caregiver comes.

Superior Senior Care’s staff is always available for information and assistance in home-care needs by being on call around the clock to help families and friends get quality service.

Superior Senior Care has two offices in the Northwest Arkansas region, providing services in Ben- ton, Carroll, Madison and Washington counties. More information is available by calling (479) 636- 7700 or (479) 587-9551, or online at

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