‘USA’ label appeals quality, safety basis

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‘USA’ label appeals quality, safety basis

By ELIZABETH OLSON THE NEW YORK TIMES

Posted: December 25, 2012 at 2:32 a.m.

Brands reviving the “Made in the USA” slogan to attract buyers for American-produced goods are relying less on patriotism and more on data that shows consumers are willing to pay a premium for better quality, quicker availability and product safety.

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Business, Pages 3 on 12/25/2012

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