Ford aims to rev up Lincoln sales

60-second Super Bowl ad, 7 new models part of rebranding

Posted: December 4, 2012 at 2:47 a.m.

Alan Mulally, Ford Motor Co. president and chief executive officer, stands next to a Lincoln MKZ on Monday in New York. Ford is working to stop a 63 percent slide in Lincoln sales since the luxury line’s peak in 1990.

Ford Motor Co., seeking to revive sales of Lincoln vehicles, is fielding the brand’s first Super Bowl spot as well as a television commercial that portrays the U.S. president who gave the luxury line its name.

Ford Is Reinventing an Old Classic

After years of dismal sales, Ford's Lincoln luxury brand is reintroducing itself with a new name and a new midsize sedan. (By AP)
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Business, Pages 23 on 12/04/2012


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