8 people are chosen for Walmart's Black creators program

This undated file photo shows Walmart's sign in front of its Bentonville headquarters.
This undated file photo shows Walmart's sign in front of its Bentonville headquarters.

Walmart Inc. and actress Issa Rae's media company have selected eight content creators to take part in Walmart's Black and Unlimited digital development program.

The Bentonville-based retailer started the program in 2022 to give Black creators the resources and exposure they need to "unlock their full potential and pave their way to success," Walmart and Rae's company, Hoorae, said in a news release.

Content creators publish entertaining or educational material, mostly online or on social media channels, and find ways to monetize their work, according to Indeed.com.

Each member of this cohort, the program's second, will get a $10,000 stipend to help them focus on their work. They'll travel to Los Angeles for a weekend workshop and then work with Walmart for a year "to create exclusive content," the companies said.

Walmart and Hoorae said the program aims to improve equity and inclusivity in the entertainment industry.

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