Walmart-tied firm kicks off app store

Rahul Chari (left) and Sameer Nigam, co-founders of PhonePe, speak during a product unveiling in Bengaluru, India, in 2017.
Rahul Chari (left) and Sameer Nigam, co-founders of PhonePe, speak during a product unveiling in Bengaluru, India, in 2017.

Indian fintech company PhonePe Group, in which Walmart Inc. holds a majority stake, said Wednesday that it has opened an online mobile app store that offers games and apps for consumers and a year of free listings for developers.

Indus Appstore's Android-based platform features more than 200,000 games and apps in English and 12 Indian Languages, the company said in a news release. It also offers a short video discovery tool to make finding new apps easier for consumers.

To encourage developers to use the platform, Indus Appstore is letting them publish their apps for free for the first year. It's also waiving the collection of commissions developers would normally pay on in-app purchases.

India is the world's largest mobile apps download market, PhonePe said.

Walmart paid $16 billion in 2018 for a 77% stake in online marketplace Flipkart, from which PhonePe spun off in December 2022. The Bentonville-based retailer has since invested $200 million in PhonePe, which is mainly a digital payments company.

Walmart remains a majority shareholder in both Flipkart and PhonePe.

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