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Walmart's Open Call for potential vendors

by Serenah McKay | July 19, 2023 at 8:45 a.m.
This June 25, 2019, file photo shows the entrance to a Walmart in Pittsburgh. (AP Photo/Gene J. Puskar, File)

Walmart Inc. said Tuesday that it's now taking applications for its 10th annual Open Call.

Entrepreneurs and small business owners can apply to pitch their shelf-ready products that are grown, made or assembled in the United States to Walmart and Sam's Club buyers. They may also have a chance to sell their products on

The company will take applications through Aug. 18. The application portal can be found at

Selected applicants will have access to mentoring sessions with Walmart leaders and special guests. Then they'll have one-on-one pitch meetings with Walmart and/or Sam's Club merchants.

Some finalists will see their products go straight to the store's shelves nationwide. Others may get their product into a limited number of stores or work with a mentor on product modifications.

Open Call will be held this year on Oct. 24-25, during Manufacturing Month. It's held at Walmart's headquarters in Bentonville.

The annual event began in 2014 when Walmart committed to support U.S. manufacturers.


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