Walmart’s cuddly new stuffed toy apparently meant to make breaking up a little easier to do is on store shelves just in time for Valentine’s Day.
Made by the Walmart Inc. brand Made to Celebrate, the Breakup Bear comes dressed in a black T-shirt with the words Bye Bye on it. The bear holds half a broken heart in each hand and “dances” while appearing to sing boy band NSYNC’s 2000 hit “Bye Bye Bye.”
Walmart’s website describes the fluffy brown bear as “a perfect humorous Valentine’s Day gift.” It’s available for $16.98 online and in stores.
The toy has garnered one review on Walmart.com. “Ashley”gave the bear five stars when she posted on Jan. 29: “I love this bear and my bestie loved it too.”
Walmart posted a photo of the bear Thursday on Twitter with the note, “It’s cuter than a breakup text.”
Twitter users responded to Walmart’s post with comments such as “To show you’re not heartless when you break someone’s heart.”