Walmart Inc. has revamped its homepage, creating portals on both its website and app that take online shoppers directly to the product category they're looking for.
Much like Amazon.com's homepage, Walmart now clusters items under labels such as fashion, beauty, food, tech, decor and seasonal items.
"The new homepage offers a product-focused experience that better mirrors the way our customers love to shop," said Tom Ward, chief e-commerce officer for Walmart U.S.
Ward said on Walmart's corporate blog Monday that the Bentonville-based retailer's global tech, product and design teams worked together closely to envision the new homepage and make it a reality.
But the makeover doesn't just benefit customers, Ward said.
"It also provides our suppliers and Marketplace sellers new opportunities to showcase more relevant products and better tell their stories within moments that are top of mind for our customers," he said.