Tyson Foods has hired a former executive with Coca-Cola as its new chief growth officer, a newly created post with the poultry giant.
Melanie Boulden will begin work as Tyson’s new executive vice president and chief growth officer on Feb. 6, the company said Thursday. She will be responsible for the Springdale-based company’s global brand marketing and report to President and Chief Executive Officer Donnie King.
“The introduction of the new Chief Growth Officer role will allow Melanie to develop a world-class center of excellence around brand marketing that will be critical as Tyson Foods continues to focus on future growth,” King said in a statement.
Boulden has more than 20 years experience in food, consumer and packaged goods marketing and most recently was chief marketing officer at Coca-Cola North America.
“As Tyson Foods continues on its strong growth trajectory as a global food leader, I am pleased to be in a role where I will help drive the long-term growth of the company’s broad portfolio of products and iconic brands,” Boulden said in a statement.