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Walmart stores get online apparel brand

by Serenah McKay | March 23, 2021 at 12:16 p.m.
FILE - In this Tuesday, Aug. 4, 2020, file photo, signage is pictured at a Walmart store in Oklahoma City.

Walmart Inc. has introduced its online fashion brand Eloquii into 100 stores, including one in Bentonville, with plans to expand into more later this year.

Under the label Eloquii Elements, designed for women who wear sizes 14 to 28, Walmart said it's moving the brand into stores to increase its apparel assortment. Eloquii joins Walmart's Terra & Sky private label brand to offer more size-inclusive fashions for women.

Eloquii's spring collection of dresses, tops and pants debuted in stores last week, Walmart said, and its summer collection will go into an additional 100 stores.

The move is one of many the Bentonville-based retailer has made recently to raise its fashion profile.

Walmart acquired Eloquii in late 2018. Although the retailer has since sold off some brands, it has held on to Eloquii.


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