Walmart Inc. has teamed with Verizon Media on a new feature that lets people buy groceries from the retailer through their Yahoo Mail inboxes.
When Yahoo email users sign into their accounts, they'll see a Walmart banner at the top of the page. After clicking on the banner, they can search for the grocery items they want, add them to their shopping cart and pay for their orders.
Users will get personalized grocery recommendations based on their Yahoo profiles, Verizon Media said in a news release.
The initiative called Groceries from Walmart is the first to let email users shop directly from their inboxes, Verizon said. It's currently available on Yahoo Mail's iOS app and desktop, with a version for Android coming later this year.
A May survey by Inmar Intelligence found that nearly 80% of U.S. consumers have shopped for groceries online since the coronavirus pandemic began. That's up 39% from pre-pandemic levels, the research firm reported Monday.
Nearly 60% of those surveyed said they buy groceries online more often than they did before the pandemic, signaling a shift in shopper behavior, according to the report.