Small businesses around the world struggle to survive

Zakaria Masud, left, works in his Queens travel agency after it reopened during the coronavirus pandemic, June 18, 2020, in New York's Jackson Heights neighborhood. "I think we're losing 50 percent of the revenue. But I think we can survive," said Masud. (AP Photo/Mark Lennihan)
Zakaria Masud, left, works in his Queens travel agency after it reopened during the coronavirus pandemic, June 18, 2020, in New York's Jackson Heights neighborhood. "I think we're losing 50 percent of the revenue. But I think we can survive," said Masud. (AP Photo/Mark Lennihan)

Hour after hour in the dark, Chander Shekhar's mind raced ahead to morning.

More than three months had dragged by since the coronavirus forced him to shut down his business -- a shop racked with vibrantly colored saris, on a block in New York's Jackson Heights neighborhood once thronged with South Asian immigrant shoppers. Today, finally, merchants were allowed to reopen their doors.

But they were returning to an area where covid-19 had killed hundreds, leaving sidewalks desolate and storefronts to gather dust. Overnight, the uncertainties of reopening had woken Shekhar nine times.

"This is an invisible enemy that nobody can see," said Shekhar, who is anxious about the $6,000 monthly rent at his store, Shopno Fashion. "I have worked hard for this for more than 20 years, then I got my shop. It's not easy to leave it."

The pandemic's toll leaves Shekhar reluctant to complain, and he knows he is not alone. As economies around the world reopen, small businesses that help define and sustain neighborhoods are struggling. The stakes are high: The U.N. estimates that businesses with fewer than 250 workers account for two-thirds of employment worldwide.

Many acknowledge that reopening is just the beginning. But it is a critical milestone, a testament to their grit, creativity and some desperation. It's about finding whatever works, because now there is no such thing as business as usual.


In 15 years as a London bookseller, Jane Howe never saw the need for a website.

On weekends, shoppers packed the tidy Broadway Bookshop, drawn by the store's personalized service.

"I think of it as a dinner table and I lay everything out, these delicious dishes for people to take and try," Howe said. "It's going to be very difficult to replace online."

The coronavirus didn't leave much choice.

With foot traffic on the Broadway Market way down and distancing rules in place, it made little sense to reopen. Howe let go of three part-time staffers, tried to negotiate a rent reduction, and borrowed 50,000 pounds from the government.

In mid-June, she launched a website. In the first week, the site took in 28 percent of pre-pandemic sales. In July, she began selling books from the store's doorstep.

"I'm going to give it my best shot for the next 18 months and then I don't know what will happen after that if we don't break even," she said. "I'm hoping we come out of this in a year's time ... all I can do is hope we will."

-- By Sylvia Hui in London


DJ Johnson's new NOLA Art Bar was filled with customers sipping cocktails on a mid-March evening when the announcement came: The city had ordered all bars to close. Johnson turned up the lights, asked everyone to leave and boarded the door.

Six weeks later, he adapted to rules allowing restaurants to stay open for takeout. His bar didn't do food. But he started making New Orleans staples like boiled shrimp, taking orders at a table in the gallery's doorway on St. Claude Avenue. The first day he made $35.

"The more I can get the word out, the better it will be for me when things are able to reopen, post-covid," he said. "So just weather the storm."

On June 13, Johnson started seating diners inside at half capacity. A week later, he restarted construction on a bookstore and coffee shop next door. He's still trying to figure out what a recent decision by Louisiana's governor to close bars for in-person service as coronavirus cases spike means for his business. But he's determined to keep going, even if it means going back to selling to passersby at his gallery's door.

For motivation, he recalls biographies of people like Nelson Mandela, as models for overcoming adversity.

"It's discouraging. But the only thing that kept me going is, there is no quit," he said. "You go until you can't go anymore."

-- By Rebecca Santana in New Orleans


Over the years, Stephanie Skoglund invested countless hours of sweat equity renovating what was once Tenino, Washington's general store for use as a wedding hall.

This year, 40 celebrations were already on the calendar at The Vault and its sister facility. Then the coronavirus shut them down.

"We're basically wiped out," Skoglund said.

Skoglund turned off the electric circuits and water lines. She sold a dance floor for $1,000 and a large party tent for $2,600, to help cover her family's bills.

Reopening, if you can call it that, has proved just as tough.

In June, people started calling to rent tables and tents for outdoor events, Skoglund's only revenue so far. She'll host her first wedding in late July. With 80 guests, distancing should not be an issue in a hall that accommodates 299.

She's hoping business solidifies by October. But she and her husband have talked about selling their home and businesses if it doesn't.

"I have to start thinking about how to save what I do have and not put myself in a financial position where I lose it," she said. "Just making that decision: what's my next step? That's what keeps me up at night."

-- By Gene Johnson in Tenino, Washington


At the end of his store's first day back, New York's Chander Shekhar tallied the results -- four customers and $200 in sales. He needed $700 to cover costs and turn a small profit.

But that would take time, Shekhar reasoned. With people staying home and special events on hold, few needed new saris or jewelry repair. It might take the reassurance of a vaccine to bring shoppers back in full, he said.

Still, it was "not a bad beginning." And for the first night in far too long, that was enough to allow his mind some rest.

Zakaria Masud, center, steps out his Queens travel agency after it reopened during the coronavirus pandemic, June 18, 2020, in New York's Jackson Heights neighborhood. Masud said, "I was excited after a long time that we were opening the store. At the same time, I had panic, a little scared that people are going to walk in, am I going to get sick?" (AP Photo/Mark Lennihan)
Zakaria Masud, center, steps out his Queens travel agency after it reopened during the coronavirus pandemic, June 18, 2020, in New York's Jackson Heights neighborhood. Masud said, "I was excited after a long time that we were opening the store. At the same time, I had panic, a little scared that people are going to walk in, am I going to get sick?" (AP Photo/Mark Lennihan)
Zakaria Masud stands in his travel agency after it reopened during the coronavirus pandemic, June 18, 2020, in New York's Jackson Heights neighborhood. Masud said, "I was excited after a long time that we were opening the store. At the same time, I had panic, a little scared that people are going to walk in, am I going to get sick?" (AP Photo/Mark Lennihan)
Zakaria Masud stands in his travel agency after it reopened during the coronavirus pandemic, June 18, 2020, in New York's Jackson Heights neighborhood. Masud said, "I was excited after a long time that we were opening the store. At the same time, I had panic, a little scared that people are going to walk in, am I going to get sick?" (AP Photo/Mark Lennihan)
Lolith Lima Rodrigues, left, and Chander Shekhar, co-owners of Shopno Fashion in New York's Jackson Heights neighborhood, pose for a portrait on June 22, 2020, the first day of New York City's "Phase Two" reopening plan. This neighborhood was hit particularly hard by COVID-19, and as shops opened for the first time in more than three months, no one knew what lay ahead. (AP Photo/Marshall Ritzel)
Lolith Lima Rodrigues, left, and Chander Shekhar, co-owners of Shopno Fashion in New York's Jackson Heights neighborhood, pose for a portrait on June 22, 2020, the first day of New York City's "Phase Two" reopening plan. This neighborhood was hit particularly hard by COVID-19, and as shops opened for the first time in more than three months, no one knew what lay ahead. (AP Photo/Marshall Ritzel)
Chander Shekhar, co-owner of Shopno Fashion in New York's Jackson Heights neighborhood, poses for a portrait on June 22, 2020, the first day of New York City's "Phase Two" reopening plan. This neighborhood was hit particularly hard by COVID-19, and shops were opening for the first time in more than three months. Shekhar is reluctant to complain, but the night before reopening the stress and uncertainty of what lay ahead had woken him nine times. (AP Photo/Marshall Ritzel)
Chander Shekhar, co-owner of Shopno Fashion in New York's Jackson Heights neighborhood, poses for a portrait on June 22, 2020, the first day of New York City's "Phase Two" reopening plan. This neighborhood was hit particularly hard by COVID-19, and shops were opening for the first time in more than three months. Shekhar is reluctant to complain, but the night before reopening the stress and uncertainty of what lay ahead had woken him nine times. (AP Photo/Marshall Ritzel)
Stephanie Skoglund touches up paint on a giant chalk board where guests can leave messages for the bride and groom at The Vault, the wedding and event center she owns in Tenino, Wash., on July 1, 2020. The board still bears the names — Kyzer and Sandra — of the last couple to be married at the venue in March before the coronavirus outbreak forced them to close their doors. (AP Photo/Ted S. Warren)
Stephanie Skoglund touches up paint on a giant chalk board where guests can leave messages for the bride and groom at The Vault, the wedding and event center she owns in Tenino, Wash., on July 1, 2020. The board still bears the names — Kyzer and Sandra — of the last couple to be married at the venue in March before the coronavirus outbreak forced them to close their doors. (AP Photo/Ted S. Warren)
Stephanie Skoglund poses for a photo with her husband, Rick, in the main entrance to The Vault, the wedding and event center she owns in Tenino, Wash., on July 1, 2020. Skoglund's schedule at her two wedding and event venues was packed with dozens of events before the coronavirus outbreak forced her to close her doors in mid-March and left her business, like so many others, on the brink. (AP Photo/Ted S. Warren)
Stephanie Skoglund poses for a photo with her husband, Rick, in the main entrance to The Vault, the wedding and event center she owns in Tenino, Wash., on July 1, 2020. Skoglund's schedule at her two wedding and event venues was packed with dozens of events before the coronavirus outbreak forced her to close her doors in mid-March and left her business, like so many others, on the brink. (AP Photo/Ted S. Warren)
Stephanie Skoglund touches up paint on a giant chalk board where guests can leave messages for the bride and groom at The Vault, the wedding and event center she owns in Tenino, Wash., on July 1, 2020. The board still bears the names — Kyzer and Sandra — of the last couple to be married at the venue in March before the coronavirus outbreak forced them to close their doors. (AP Photo/Ted S. Warren)
Stephanie Skoglund touches up paint on a giant chalk board where guests can leave messages for the bride and groom at The Vault, the wedding and event center she owns in Tenino, Wash., on July 1, 2020. The board still bears the names — Kyzer and Sandra — of the last couple to be married at the venue in March before the coronavirus outbreak forced them to close their doors. (AP Photo/Ted S. Warren)
Jane Howe, owner of the Broadway Bookshop, poses for a photo in the doorway of her shop on Broadway Market in Hackney, east London on June 28, 2020. Before the coronavirus, Howe never saw the need for a website. Shoppers would pack the tidy shop on weekends, with more often waiting outside, drawn by the store’s personalized service. She finally launched a website in mid-June and loyal customers have been placing orders, but sales are far below what they were before the pandemic. (AP Photo/Matt Dunham)
Jane Howe, owner of the Broadway Bookshop, poses for a photo in the doorway of her shop on Broadway Market in Hackney, east London on June 28, 2020. Before the coronavirus, Howe never saw the need for a website. Shoppers would pack the tidy shop on weekends, with more often waiting outside, drawn by the store’s personalized service. She finally launched a website in mid-June and loyal customers have been placing orders, but sales are far below what they were before the pandemic. (AP Photo/Matt Dunham)
DJ Johnson poses for a portrait on June 25, 2020, inside his new NOLA Art Bar in New Orleans, which opened just before the coronavirus pandemic. In mid-March, the city ordered all bars to close. Six weeks later, he adapted to rules that allowed food service businesses to stay open for takeout. His bar hadn’t done food, but he started making New Orleans staples. The first day he made $35. “It’s discouraging. But the only thing that kept me going is, there is no quit,” he said. As the rules are gradually relaxed, customers have begun to trickle in. (AP Photo/Gerald Herbert)
DJ Johnson poses for a portrait on June 25, 2020, inside his new NOLA Art Bar in New Orleans, which opened just before the coronavirus pandemic. In mid-March, the city ordered all bars to close. Six weeks later, he adapted to rules that allowed food service businesses to stay open for takeout. His bar hadn’t done food, but he started making New Orleans staples. The first day he made $35. “It’s discouraging. But the only thing that kept me going is, there is no quit,” he said. As the rules are gradually relaxed, customers have begun to trickle in. (AP Photo/Gerald Herbert)
Patrons relax over cocktails in the velvet chairs of DJ Johnson’s NOLA Art Bar in New Orleans on June 23, 2020. In mid-March, the city ordered all bars to close to avoid the spread of the coronavirus. On June 13, Johnson was able to start seating diners inside the gallery at half capacity. He makes constant rounds of the room, distributing hand sanitizer. Gradually, customers are beginning to trickle in. “It’s discouraging. But the only thing that kept me going is, there is no quit,” he said. (AP Photo/Gerald Herbert)
Patrons relax over cocktails in the velvet chairs of DJ Johnson’s NOLA Art Bar in New Orleans on June 23, 2020. In mid-March, the city ordered all bars to close to avoid the spread of the coronavirus. On June 13, Johnson was able to start seating diners inside the gallery at half capacity. He makes constant rounds of the room, distributing hand sanitizer. Gradually, customers are beginning to trickle in. “It’s discouraging. But the only thing that kept me going is, there is no quit,” he said. (AP Photo/Gerald Herbert)
Patrons relax in DJ Johnson’s NOLA Art Bar in New Orleans on June 23, 2020. In mid-March, the city ordered all bars to close to avoid the spread of the coronavirus. On June 13, Johnson was able to start seating diners inside the gallery at half capacity. “The more I can get the word out, the better it will be for me when things are able to reopen, post-COVID,” he said. “So just weather the storm. Stay open. Let as many people as possible see that you’re open.” (AP Photo/Gerald Herbert)
Patrons relax in DJ Johnson’s NOLA Art Bar in New Orleans on June 23, 2020. In mid-March, the city ordered all bars to close to avoid the spread of the coronavirus. On June 13, Johnson was able to start seating diners inside the gallery at half capacity. “The more I can get the word out, the better it will be for me when things are able to reopen, post-COVID,” he said. “So just weather the storm. Stay open. Let as many people as possible see that you’re open.” (AP Photo/Gerald Herbert)
Tom, shop manager of Broadway Bookshop in Broadway Market, Hackney, in east London, holds two bags of books to be collected by customers as the business had to be converted to cope with the lockdown measures due to the coronavirus outbreak, on June 18, 2020. Before the pandemic, shoppers would pack the tidy shop on weekends, with more often waiting outside, drawn by the store’s personalized service. (AP Photo/Alberto Pezzali)
Tom, shop manager of Broadway Bookshop in Broadway Market, Hackney, in east London, holds two bags of books to be collected by customers as the business had to be converted to cope with the lockdown measures due to the coronavirus outbreak, on June 18, 2020. Before the pandemic, shoppers would pack the tidy shop on weekends, with more often waiting outside, drawn by the store’s personalized service. (AP Photo/Alberto Pezzali)
Tom, shop manager of Broadway Bookshop, hands off a book order to a customer outside the shop in Broadway Market, Hackney, in east London on June 18, 2020. The business started a website in June and converted to collect and delivery to cope with the lockdown measures due to the coronavirus outbreak. (AP Photo/Alberto Pezzali)
Tom, shop manager of Broadway Bookshop, hands off a book order to a customer outside the shop in Broadway Market, Hackney, in east London on June 18, 2020. The business started a website in June and converted to collect and delivery to cope with the lockdown measures due to the coronavirus outbreak. (AP Photo/Alberto Pezzali)

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EDITOR’S NOTE — Small businesses around the world are fighting for survival amid the economic fallout from the coronavirus pandemic. Whether they make it will affect not just local economies but the fabric of communities. Associated Press journalists tell their stories in the series “Small Business Struggles.”

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