HESSTON, Kan. -- The old downtown strip, like so many in small towns across America, is quiet on a brisk January morning, just a few cars parked at one end in front of The Citizens State Bank and a few more in front of the pharmacy at the other.
Most businesses have moved east toward the main highway, which takes traffic between the cities of Salina and Wichita.
The predominantly Mennonite town of about 3,700 in south-central Kansas is hardly the kind of place one would expect to produce a trailblazing NFL coach, one that has helped the San Francisco 49ers return to the Super Bowl.
Then again, Katie Sowers had been defying expectations all her life.
When the Niners face the Kansas City Chiefs next weekend, she will become the first female assistant and first openly gay coach to take the sideline in the sport's biggest game. Her story has spread like a prairie fire thanks in large part to a Microsoft commercial featuring Sowers that ran repeatedly during last weekend's conference championship games, and she will no doubt be a popular interview subject when reporters descend on Miami later this week.
It's all a little hard to believe for her family and friends, those who grew up playing tackle football with her in the backyard, or coached her in high school basketball, or took classes with her at tiny Hesston College.
"People ask me what we did for fun," recalls her twin sister, Liz, "and I don't honestly have an answer. We drove to Wichita? But we always had each other. We were never really looking for things to do. We always had a best friend. But being in a small conservative town was different, especially being gay. But we were lucky to be in the most open-minded family in town. I love everybody knowing everybody, even with all the small-town gossip."
The sisters' dad, Floyd, was a basketball coach at nearby Bethel College, but the kids always preferred the rough-and-tumble of football. Even though they were in the heart of Chiefs country, Katie grew up a Dallas Cowboys fan and Liz a Denver Broncos fan, because those were the uniforms and plastic helmets they got as Christmas gifts one year.
The Sowers kids eventually shelved their football ambitions, though, never thinking at the time that they could continue playing with the boys in high school. Instead, they turned their attention to just about every other sport, whether it was basketball or track and field, helping the Swathers -- the nickname coming from a piece of farming machinery common on the Great Plains -- win enough championships to fill a trophy case.
"Katie was a competitor, hard worker, and didn't like to lose," said their basketball coach, Brennan Torgerson. "She didn't break into the starting lineup as soon as Liz did. Katie's role off the bench was our super sub. When she came in the pace changed along with the energy level of the team. Her energy and toughness were contagious."
After starting at Hesston College, Katie finished her studies at Goshen College in Indiana. She resumed playing football with the West Michigan Mayhem in the Women's Football Alliance and for USA Football's national team, but any thought of ever coaching men was temporarily dashed when Katie was denied a volunteer assistant job at the private liberal arts college.
Injuries eventually took their toll on Katie. So with degree in hand, she joined her sister in Kansas City and began working toward her master's degree at Central Missouri.
That is where fate set her on the path toward the NFL sideline.
One of Katie's part-time jobs was coaching a youth basketball team, and one her players happened to be the daughter of former Chiefs General Manager Scott Pioli. He soon became a father figure to her, and when Pioli was fired by the Chiefs and hired as the assistant GM in Atlanta, he helped Katie catch on through the Bill Walsh Diversity Coaching Fellowship. There, she made such an impression on then-Falcons offensive coordinator Kyle Shanahan that he asked her to follow him to San Francisco when he was hired to coach the Niners.
At first she helped break down film and work on practice scripts, but over time she was given more responsibility. These days, she works largely with wide receivers alongside offensive coordinators Mike LaFleur and Mike McDaniel.
Her rapid rise in the cut-throat coaching profession doesn't surprise those who knew her growing up.
"Katie was an amazing teammate and was always willing to do the little things that allow a team to come together and win ball games," said Matthew Richardson, who taught and coached the Sowers sisters in middle school and high school. "Katie wasn't ever concerned with recognition, she only wanted to do her job extremely well so the team could be successful."
It's hard to get much more successful than reaching the Super Bowl.
Meanwhile, back in Hesston, a few thousand people who usually spend their Sundays cheering for the Chiefs will have to decide where their allegiances lie. Do they root for the local franchise, making its first trip to the Super Bowl in 50 years, or do they root for the hometown kid who has proved that women have a place in professional football?
"I'll be cheering for the same team Joe Montana said he's cheering for," Torgerson says with a smile. "The red team."
Sports on 01/26/2020