The UA athletic department announced on Monday the rollout of a series of "improved elements to the game day experience," starting with what the department is calling the "HogTown Street Festival" on Saturdays at Reynolds Razorback Stadium.
The "HogTown" area will be on Maple Street, north of the stadium, and it will include a stage with live music, a video board showing the top college games of the day, a beer garden, food trucks and other activities.
The game day events will start four hours prior to each game and conclude 30 minutes before kickoff. Officials will now close off Maple Street from the intersection of Stadium Drive to Razorback Road at 7 p.m. on the Friday before home games.