New Fayetteville theater building aims to be downtown hub

FAYETTEVILLE — The team behind the new TheatreSquared building wants the 50,000-square-foot, three-level center to catch the eye and immerse visitors the moment they walk inside.

Fayetteville City Council members, administrators and tourism officials toured the facility last week. Most of the foundational structure, with its first bits of drywall but lacking finishes, is in place. Construction should wrap by June under contractor Baldwin and Shell, with the first shows scheduled for August.

The new TheatreSquared will feature something for theater lovers, performers, staff and visitors who just want to hang out at the corner of West Avenue and Spring Street, according to officials involved in the project. TheatreSquared now operates out of the Nadine Baum Studios building across West Avenue.

The new theater center will include:

Two state-of-the-art theaters. A dedicated rehearsal space. Staff and artist offices.

Education and community spaces. On-site workshops for scenery, props and costumes. Eight guest artist apartments. Four outdoor terraces and patios at three levels. An open-all-day cafe bar at the corner of West Avenue and Spring Street.

The council last year approved spending of $3.1 million toward construction of the building. The Advertising and Promotion Commission committed $3 million over 15 years. The Walton Family Foundation has awarded TheatreSquared $12.5 million in grants.

The $34 million campaign includes $31.5 million for the design, construction and equipping of the facility, plus $2.5 million to establish a trust that will serve as an operating reserve for the company. TheatreSquared so far has more than $21 million

pledged toward its goal and is in the middle of its fundraising campaign.

The city leases the property to TheatreSquared rent-free.

Martin Miller, Theater-Squared executive director, led the tour with Jonathan Marvel of New York-based Marvel Architects and representatives of the project’s lead consultant, Charcoalblue theater planners.

Making the corner of West Avenue and Spring Street the focal point outside served as the guiding principle throughout the design process, Miller said. An open patio space on Spring Street has a stairway entrance and sidewalk leading to the front door, which opens into a three-story commons area.

“We really thought a lot about, along with our maker and design teams, how that could be a really active corner,” he said.

The first and second floors visible from the corner will be enveloped by window panes with a rooftop terrace overlooking downtown. The two theaters — the 120-seat Spring Theatre and 280-seat West Theatre — have single, vertically aligned windows reaching a few floors’ lengths.

Long corridors inside will channel light and sound to keep the activity outside from interfering with the theater experience inside, Marvel said. Dual performances will be able to happen at the same time with the cafe bar open inside and the hustle and bustle of downtown outside, he said.

Natural light keeps people engaged, which helps make the center inviting to a variety of people, Marvel said.

“Whereas, you’ve heard of museum sickness — it’s where you’re isolated from natural light. You get tired in an hour,” he said. “That won’t happen here.”

The council approved a contract in June with Nelson Byrd Woltz Landscape Archi-

tects of Charlottesville, Va., to develop an arts district. The plan will incorporate downtown’s urban setting with scenic street elements spanning West Avenue from around Dickson Street to the library.

It’s easy to imagine the new TheatreSquared as a hub of activity when considering the planned cultural arts corridor, Smith said.

“I hope it becomes a gathering space for people whether they’re coming to a show or taking a walk downtown,” he said.