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"The Holler" opens Saturday at Bentonville's "8th Street Market"

by Melissa Gute | July 20, 2018 at 11:14 a.m.
FILE -- The Holler at 8th Street Market at 801 S.E. Eighth St in Bentonville. (NWA Democrat-Gazette/MELISSA GUTE)

BENTONVILLE -- The Holler will be a place patrons can come to work, grab something to eat, be somewhere they can meet co-workers or friends after work, have a drink and play some shuffleboard.

"We wanted to get away from the full-service (restaurant) and bring a different experience," said Chuck Purcell, RopeSwing director of operations.

It's meant to provide experiences for any time of the day, he said during a media tour Thursday. The Holler opens to the public at 6 p.m. Saturday.

The space is an anchor to the 8th Street Market at 801 S.E. Eighth St., which is also home to Brightwater: A Center for the Study of Food, Bike Rack Brewing and the soon-to-come, multi-vendor South Market.

The Holler is RopeSwing's newest concept. RopeSwing has also created Record, The Preacher's Son, Undercroft and Pressroom.

RopeSwing is a boutique hospitality company that creates and manages unique culinary, entertainment and cultural events. Tom Walton is its managing principal.

Three shuffle boards are the central feature in The Holler. A coffee bar sits on the south side under an atrium original to the building when it was a Tyson processing plant.

Various types of seating from lounge areas to conference tables to bar tops surround the shuffle boards to the walk-up bar on the north end.

One of the brand pillars for the space is "Proudly Ozark," said Sarah Hegi, RopeSwing marketing manager.

It's evident in the decor and details -- the canoe that hangs upside down above a large table, climbing rope used for accents, the video of scenic Arkansas sites that plays in a few places.

The eight-page menu details what is available when. Patrons can order food either with an employee or through a kiosk. A text message will be sent when their food is ready.

Most food items are around $11.

The Holler will be open from 7 a.m. to midnight Monday through Thursday, 7 a.m. to 1 a.m. Friday, 9 a.m. to 1 a.m. Saturday and 9 a.m. to 11 p.m. Sunday.

NW News on 07/21/2018

CORRECTION: This story was modified to name Chuck Purcell as the RopeSwing director of operations.

Print Headline: The Holler opens Saturday


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