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Fresh Harvest opens Rogers tasting room

by Alex Golden | July 6, 2018 at 9:12 a.m.
COURTESY PHOTO A second Fresh Harvest location is open at 211 W. Walnut St. in Rogers.

Arkansas-based Fresh Harvest recently opened a second tasting room in Rogers where customers can sample a range of olive oils and balsamic vinegars.

In addition to “ultra-premium” extra virgin olive oils, fused and infused olive oils, gourmet oils and barrel-aged Balsamic vinegars, Fresh Harvest also has GMO-free wheat pasta, gluten-free pasta, sauces, olives and more, according to a news release.

Fresh Harvest in Eureka Springs opened nearly seven years ago. Co-owner Troy Johnson said the first location has done well and has a loyal shopping base. Many of the customers are from Northwest Arkansas and have expressed that they would like a Fresh Harvest closer to home, he said. Now, they have one at 211 W. Walnut St. in historic downtown Rogers.

Upon a visit to Fresh Harvest, customers can expect to be asked if they have been there before and offered a tour. For some, seeing about 80 unfamiliar products can be daunting, Johnson said.

The staff looks to teach people about authenticity and quality when it comes to olive oils and Balsamic vinegars, as well as nutrition. Some of the olive oils are made by crushing whole fruits and olives together.

“Our Balsamic is the real deal,” Johnson said. “It’s made from grapes, not wine vinegar.”

The Balsamic vinegars are imported from Modena, Italy, according to the news release.

A grand opening for Fresh Harvest’s new location is tentatively planned for Sept. 1. The hours of operation are 10 a.m. to 6 p.m. Tuesday through Saturday, although Johnson said those may change.

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