Foundation, UA weighed shifting $4M to nonprofit

Document shows idea to lower ticket face values, add to ‘donations’ share

Posted: January 21, 2018 at 4:30 a.m.
Updated: January 22, 2018 at 4:30 a.m.

Pricing strategy discussed

The University of Arkansas, Fayetteville and its nonprofit athletics fundraising arm discussed a now-shelved pricing strategy for football club seating that would have redirected at least $4 million annually in university ticket revenue to the nonprofit.

This story is only available from our archives.