20 cities make Amazon's HQ2 cut

Midwest, South, East Coast sites finalists from 238 hopefuls

A clerk works at the Amazon Prime warehouse in New York City in December. Amazon says it plans to spend as much as $5 billion to build its second headquarters.
A clerk works at the Amazon Prime warehouse in New York City in December. Amazon says it plans to spend as much as $5 billion to build its second headquarters.

SEATTLE -- Amazon said Thursday that it had whittled the list of possible homes for its second headquarters to 20, including centers of technology like Boston and some surprise locations like Columbus, Ohio.

The list of finalists leans toward locations in the Midwest and South and on the East Coast, and away from the tech-saturated hubs of the West Coast.

The 20 finalists are Atlanta; Austin, Texas; Boston; Chicago; Columbus, Ohio; Dallas; Denver; Indianapolis; Los Angeles; Miami; Montgomery County, Md.; Nashville, Tenn.; Newark, N.J.; New York; Northern Virginia; Philadelphia; Pittsburgh; Raleigh, N.C.; Toronto; and Washington, D.C.

Many of the finalists, including Dallas, Denver, Raleigh, and Washington, were considered shoo-ins from the moment Amazon announced the search, largely because of the attributes that the company said it was seeking for its second home. Those criteria included a metropolitan area with a population greater than 1 million and the ability to attract and keep strong technical talent.

More unexpected was Amazon's selection of locations not typically thought of as tech centers, such as Columbus, Indianapolis, Miami and Nashville. Los Angeles was the sole city from the West Coast to make the cut.

Just as surprising was Amazon's rejection of applications from Detroit, Phoenix and San Diego. Although it received bids from regions in Mexico, Amazon narrowed its finalists to just American locations and one city in Canada, Toronto.

Terry McAuliffe, the former governor of Virginia, celebrated the acceptance of his state's bid in a message on Twitter. "Let's close the deal and bring it home!" he wrote.

The company, based in Seattle, selected the finalists out of a pile of 238 applications submitted by officials in Mexico, Canada and the United States -- all of them eager to attract the 50,000 high-paying jobs the company says it could offer. When the unusual public contest was announced in September, it set off a public charm offensive by the applicants, with many officials trying to entice Amazon with tax breaks and other benefits.

Little Rock decided to have fun with the competition. Realizing the city had no shot at landing the headquarters, civic leaders mounted a "Love, Little Rock" campaign with a website, LoveLittleRock.org, and a social media campaign focusing on site-location consulting firms in Atlanta, Chicago, Dallas and New York, touting the city's positives to other potential corporate suitors. A tongue-in-cheek breakup letter to Amazon chief executive Jeff Bezos-- "Hey, Amazon, we need to talk" -- ran as a full-page ad in The Washington Post, which is owned by Bezos.

The process will now shift into a new phase, with Amazon representatives communicating more directly with finalist cities as they prepare to select a winner later this year, and perhaps with cities being even more outspoken about why they should be chosen.

"Getting from 238 to 20 was very tough -- all the proposals showed tremendous enthusiasm and creativity," said Holly Sullivan, Amazon's head of economic development. "Through this process we learned about many new communities across North America that we will consider as locations for future infrastructure investment and job creation."

Amazon provided little detail about how it picked the finalists for its second headquarters, which it is calling HQ2, other than to say it based its choices on the criteria it laid out for the search earlier.

According to people briefed on the process who would speak only anonymously because the deliberations were private, the process was conducted by a team of about a dozen people within Amazon, including economists, human-resources managers and executives who oversee real estate. Bezos, who was the mastermind behind turning the search into a public process and coined the term "HQ2," was also involved, the people said.

Amazon said in September that it needed a second headquarters because it would soon outgrow its hometown. Bezos founded the company there in 1994, and it has since transformed Seattle, employing more than 40,000 in the city. That expansion has also contributed to the city's soaring cost of living and traffic woes.

To lure applicants, Amazon showered local politicians with statistics about the effect the company has had on the Seattle economy and some of the immediate economic benefits for its new home, including plans to spend $5 billion for construction of its second headquarters.

It asked candidates to include in their bids a variety of detailed information about the area, including potential building sites, crime and traffic stats and nearby recreational opportunities. And it asked cities and states to describe the tax incentives available to offset Amazon's costs for building and operating its second headquarters.

The response prompted a wave of publicity stunts by cities that surprised even Amazon. A business group in Tucson, Ariz., trucked a giant cactus to Amazon in Seattle, and the mayor of the Washington, D.C., buttered up Amazon in a promotional video in which she called it the "most interesting company in the world." An economic development group in Calgary, Alberta, took out an advertisement in The Seattle Times in which it offered to fight a bear for Amazon and spray-painted Seattle sidewalks with a humorous promise to change the city's name to Calmazon or Amagary.

There were also more serious offers, including a commitment of up to $7 billion in tax incentives by New Jersey to lure Amazon to Newark. Officials in Chicago offered Amazon tax credits that would allow it to keep about $1.32 billion in income taxes that employees would ordinarily pay to the state, according to a report by The Chicago Reader.

The process also has attracted critics. Stacy Mitchell, co-director of the Institute for Local Self-Reliance, a nonprofit organization that serves as an advocate for local businesses, said that local politicians were enhancing Amazon's image just as the company's market power was under growing scrutiny from groups like her own.

"As these cities woo and grovel, they are basically communicating this idea that we should want Amazon to be bigger and more powerful in our economy," Mitchell said.

Business on 01/19/2018

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