Art Briles did the savvy PR thing by verbally accepting responsibility without saying why or what for.
"The captain goes down with the ship," the former Baylor coach told ESPN's College GameDay during an interview taped last week.
If that sounds familiar, it's because it is verbatim what Ken Starr said when he resigned as the school's chancellor.
So who exactly was the Captain of the S.S. Baylor Bear Flop?
Starr was captain of the school, and Briles was captain of the football team.
Now more than three months removed from the dismissals of Briles, Starr and athletic director Ian McCaw, hindsight says the Baylor board of regents indeed acted out of fear. It acted hastily, and it also acted accurately.
The fundamental problem at Baylor is that no one accepted direct responsibility for the handling of the many rapes that occurred by members of the football team, and who knows how many others between the student population that went unreported for years.
Everybody was too busy saying "I'm sorry" while not accepting responsibility and blaming the other person for their failures.
The core of Baylor University is not a great football team, which is essentially a fun marketing toy, but rather the ideals and principles of the Baptist church on which the school was founded. In the end, that was more important than the football team.
Starr, Briles and so many others whose names we do not know failed to adhere to those principles; firing Briles, Starr and the rest was completely justified and the correct decision.
You can't be Baylor and espouse the type of leadership Briles, Starr and so many others displayed.
In a clear and obvious attempt to begin the process of lobbying to become a head coach again at a major college program, Briles did his first extensive interview since he was fired at Baylor in late May. Not surprisingly, Briles chose to interview with the same network that exposed a great deal of the problems at Baylor that led to his firing.
Credit ESPN's Tom Rinaldi for asking difficult questions, and Briles for agreeing to answer them even if with the ulterior motives. He has more money than he can count, and he did not have to do this.
These are always no-win interviews. There is nothing he can say that will satiate the angry people who cast him as the face of the Baylor rape scandal; that he knew and did nothing. The interview failed to re-gain his credibility in this matter because that is impossible; what it achieved was that he's not hiding, and he verbally accepts some blame.
"I feel responsibility. I do. The players are part of our program, are representative of our program," he told ESPN. "When they do wrong, it reflects on me and the university. So I feel responsibility."
To say anything more than "I'm sorry" and "I made mistakes," which he did, would expose himself in a potential legal situation that he prefers to avoid. It's a vague and non-specific lollipop; Art had been clearly coached up since his first, impromptu meetings with the media at both the training camps of the Cowboys and Texans.
The only part of the interview where Briles appeared stung was when he referenced failing the name of his late mother and father. Normally a stoic man, Briles was uncharacteristically emotional and the weight of the perception of letting down his parents bothered him.
Throughout this whole saga, it's apparent that it never occurred to Briles he ever thought he would be fired. That this problem was merely an example of an over-zealous media, and that it was the university who failed the victims rather than him.
That some off-the-field transgressions that happened at Baylor under his watch is the price of doing business in big-time college football. That what happened at Baylor is not that much different than Kansas, Tennessee, Florida State or any place else.
And that attitude may be correct, but Briles, Starr and Baylor have only themselves to blame for how they chose to handle this fiasco. It's a private school, and the department of education never intervened.
Briles may be sorry, and you may question the sincerity of his compassion and his hurt, but in the end he had to go.
Sports on 09/11/2016