Chipotle adding chorizo to menu to win back customers

This Monday, Feb. 8, 2016, photo shows a sign on the window at a Chipotle Mexican Grill in Brandon, Fla. Chipotle said Wednesday, March 9, 2016, one of its stores in Massachusetts is closed after four employees said they were feeling ill. The closure comes as Chipotle fights to win back customers following a series of food scares that sickened customers around the country. Chipotle Mexican Grill Inc. has said it's instituting a number of food safety procedures to ensure such incidents don't happen again. That includes reminding workers they should stay home if they're not feeling well. (AP Photo/Chris O'Meara)
This Monday, Feb. 8, 2016, photo shows a sign on the window at a Chipotle Mexican Grill in Brandon, Fla. Chipotle said Wednesday, March 9, 2016, one of its stores in Massachusetts is closed after four employees said they were feeling ill. The closure comes as Chipotle fights to win back customers following a series of food scares that sickened customers around the country. Chipotle Mexican Grill Inc. has said it's instituting a number of food safety procedures to ensure such incidents don't happen again. That includes reminding workers they should stay home if they're not feeling well. (AP Photo/Chris O'Meara)

NEW YORK — Chipotle is adding chorizo to its menu in yet another move intended to get people back in stores after an e. coli outbreak last year.

The chain said the topping will be available in select cities including New York and San Diego starting Wednesday. It expects to introduce the chicken-and-pork sausage option nationally in the fall.

Earlier this week, Chipotle also said it plans to launch a loyalty program for the summer that will reward customers with free meals for frequent visits.

The moves are part of the chain's push to recover after a series of food scares last year sent sales plunging. In the first three months of the year, Chipotle Mexican Grill Inc.'s sales were down about 30 percent at stores open at least 13 months.

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