Playboy to stop running pictures of completely naked women

In this Nov. 15, 2007 photo, Hugh Hefner smiles while signing copies of the Playboy calendar and "Playboy Cover To Cover: The 50's" DVD box set in Los Angeles.
In this Nov. 15, 2007 photo, Hugh Hefner smiles while signing copies of the Playboy calendar and "Playboy Cover To Cover: The 50's" DVD box set in Los Angeles.

NEW YORK — Playboy is about to find out how many people really do read it for the articles.

The magazine that helped usher in the sexual revolution in the 1950s and '60s by bringing nudity into living rooms — or at least sock drawers — all over America said Tuesday that it will no longer run photos of completely naked women.

Starting in March, it will still feature women in provocative poses, but they will no longer be fully nude.

"You're now one click away from every sex act imaginable for free. And so it's just passe at this juncture," Playboy Enterprises CEO Scott Flanders told The New York Times.

The change represents a major shift for the magazine, which broke new ground when Hugh Hefner created it and featured Marilyn Monroe on its debut cover in 1953. It marks the latest step away from depictions of full nudity, which were banned from the magazine's website in August 2014.

The magazine claims it website audience soared with that move, averaging a 400 percent increase in monthly unique visitors.

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