SAN FRANCISCO -- Apple has announced plans for a new product event Sept. 9 in San Francisco, where the tech company is expected to show off new iPhones and other gadgets.
Invitations for the event were sent to reporters and analysts Thursday morning. In usual fashion, Apple is only hinting at what to expect. But in previous years, Apple has used an event in September to announce the release of new phones.
The invitations mention Apple's digital assistant, Siri. Apple has previously said it plans to expand Siri's features in the new version of its operating software for iPhones and iPads, and there have been reports that Apple will integrate the technology into the next version of its Apple TV set-top box, which the company is also expected to announce at the event.
The key feature of the new iPhones, likely to be called the iPhone 6S and iPhone 6S Plus, is expected to be Force Touch, a pressure-sensing technology that Apple introduced this spring with Apple Watch and its new MacBook computer. Force Touch can detect how hard a user is pressing on a touch-sensitive service. A device with Force Touch can display different information to users depending on how hard they press on them.
The event will be held at the Bill Graham Civic Auditorium in downtown San Francisco.
Business on 08/28/2015