Small businesses go for big deals

Getting a product on shelves of giant chains takes hustle

Posted: March 16, 2014 at 2:46 a.m.

In this Tuesday, Feb. 18, 2014 photo, Amit Pandhi, chief executive officer of Arctic Zero, which makes a no-fat frozen dessert, poses at the company's factory in Pomona, Calif. The makers of Arctic Zero started small, selling their frozen dessert to natural food stores and independent grocers in Southern California. It took years and lots of traveling to get the product on the shelves of major chains like Whole Foods and Wal-Mart. (AP Photo/Reed Saxon)

NEW YORK — When a small business boasts about having big clients such as Wal-Mart or Procter & Gamble, their peers often want to know how they did it.

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Business, Pages 72 on 03/16/2014