Digital Ambassadors push region as brand

Posted: January 26, 2014 at 2:49 a.m.

Brand loyalty is a relatively easy marketing concept to grasp.

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Business, Pages 65 on 01/26/2014


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Big names push craftlike beers

Employees work on the bottling line at Dogfish Head Craft Brewery Inc. facility in Milton, Del. Craft-beer sales grew 16 percent in volume over the past year, while sales of the biggest U.S. beer brands fell 1.7 percent, according to researcher Symphony IRI Group.

Goose Island is the new Bud. So are Shock Top and ZiegenBock. And Leinenkugel’s and Blue Moon, for that matter... Read »

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Rotary’s booklet is 100-year time capsule

The Little Rock Rotary Club has issued a booklet to commemorate its 100th anniversary. Appropriately, it’s in the shape of a receipt book, a basic tool of business. Read »