Rogers Convention, Visitors Bureau Gets New Name

Posted: January 23, 2014 at 5 a.m.

What’s in a name? A lot, according to members of the Rogers Advertising and Promotion Commission.

At A Glance

What's In A Brand?

"Brand" is the "name, term, design, symbol, or any other feature that identifies one seller's product distinct from those of others." An example of a brand is "Coca-Cola" which belongs to the Coca-Cola Company. Destination Branding is the work of cities, states, and other localities to promote to themselves. This work is designed to promote the location to tourists and drive additional money into a tax base.

Source: American Marketing Association

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