UA out to quench its thirst for more revenue

Posted: February 14, 2014 at 2:51 a.m.

University of Arkansas Athletic Director Jeff Long speaks to reporters in Little Rock, Ark., Thursday, Aug. 12, 2010, about the increased donation to the Razorback Foundation, Inc. (AP Photo/Danny Johnston)

It was a simple news release that came by email, perhaps a test balloon, that said the University of Arkansas plans to sell beer and wine in club seating at football games this fall.

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Sports, Pages 19 on 02/14/2014