Uber, a company that uses smartphones to connect drivers with those seeking rides as an alternative to traditional taxis, is now available in Fayetteville, according to a post on the company's website.

"In pursuit of our simple mission — transportation as reliable as running water everywhere and for everyone — we aspire to transform the way people connect with their communities, revolutionizing the way they move, work and live," the post stated.

The company and its main competitor Lyft have been involved in some controversy, with accusations that their freedom from traditional taxi regulation gives them an unfair advantage. Earlier this year, Little Rock's city attorney sent a letter to the companies stating that their operation without taxicab permits would be illegal.