Political parties tap apps to track, persuade voters

Posted: August 24, 2014 at 3:59 a.m.

Arkansas Democrat-Gazette/MELISSA SUE GERRITS - 08/23/2014 - LeFlore Barbour, left, and Aly Humphrey, volunteers with the Victory Campaign, use a canvasing and navigational app that streamlines their approach to canvasing neighborhoods near Maumelle, AR August 23, 2014.

Both the Republicans and the Democrats have stepped up their ground games in Arkansas as Election Day approaches, finding new ways to reach individual voters using technology and an unprecedented amount of manpower.

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