$99 iPhone, ‘gold’ model unveiled

Apple rolls out low-cost phone for emerging markets

Posted: September 11, 2013 at 3:28 a.m.

Tim Cook, chief executive officer of Apple Inc., describes the new iPhone 5C on Tuesday at a product-introduction event in Cupertino, Calif.

Apple’s latest iPhones will come in a bevy of colors and two distinct designs, one made of plastic and the other that aims to be “the gold standard of smartphones” and reads your fingerprint.

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Business, Pages 27 on 09/11/2013


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