Tyson puts brand on bull riding
It sponsors beefy sport to get moms to buy meat
Posted: October 20, 2013 at 3:09 a.m.
It’s hard to find an activity more macho than bull riding, but Tyson Foods Inc. is starting a sponsorship deal that’s using the tough sport to target moms, the meat giant’s core customer base.
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Business, Pages 71 on 10/20/2013