Online retailers aren’t cashing in on obscurity
Posted: October 4, 2013 at 2:29 a.m.
Back in 2004, I read Christopher Anderson’s famous Wired magazine article “The Long Tail,” which was later turned into a book of the same name. Anderson hit on an interesting idea: Because so much creative content — books, movies and music — was being digitized and could be stored cheaply, commerce had changed radically. So instead of a video store offering 2,000 titles, you could create an online movie store — call it Netflix — with tens of thousands of titles.
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MovieStyle, Pages 32 on 10/04/2013