McDonald’s turns to ‘Fish McBites’ for a boost in sales
Posted: January 24, 2013 at 2:40 a.m.
McDonald’s used the Dollar Menu to lift its profit in the latest quarter. Now the world’s biggest hamburger chain is turning to a pipeline of new menu items to raise slumping sales, starting with “Fish McBites.”
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Business, Pages 21 on 01/24/2013