(Advertisement)

McDonald’s turns to ‘Fish McBites’ for a boost in sales

Posted: January 24, 2013 at 2:40 a.m.

McDonald’s used the Dollar Menu to lift its profit in the latest quarter. Now the world’s biggest hamburger chain is turning to a pipeline of new menu items to raise slumping sales, starting with “Fish McBites.”

This story is only available from our archives.

Business, Pages 21 on 01/24/2013

(Advertisement)



« Previous Story

Apple misses revenue forecast

Apple Inc. reported first-quarter sales below analysts’ predictions, adding fuel to investor pessimism that has sent shares down 27 percent since September. Read »

Next Story »

Net doubles for US Airways as riders increase...

US Airways said net income doubled in the fourth quarter as its planes were fuller and it made more money off each passenger. Read »