Arkansas’ big-market filmgoers have too much of a good thing: 166 screens to choose from
Posted: January 15, 2013 at 3:22 a.m.
“McCain Mall is doing very well for us,” says Christine White, the Southern marketing manager for Knoxville, Tenn.-based Regal Entertainment, which also operates the Breckenridge Stadium 12 in west Little Rock. “It’s a beautiful location.”
By all accounts, 2012 was a record year for domestic movie ticket sales, which hit or may have even topped $11 billion, depending on your source. But in central Arkansas, the movie market is stretched surprisingly thin, with too many screens chasing too few movies.
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Style, Pages 27 on 01/15/2013
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