(Advertisement)

Names and faces

Posted: January 10, 2013 at 3:54 a.m.

William Shatner is getting a new Priceline commercial co-star : Kaley Cuoco of CBS’ The Big Bang Theory. In a forthcoming campaign for the online travel services company, Shatner’s Negotiator reveals he has a daughter, played by Cuoco. She’s been schooled since childhood in the art of — what else? — deal-making, and now is ready to join dad in pitching Priceline. Cuoco, 27, said the 81-year-old Shatner has made Priceline “cool,” but the company wanted to update its message for younger consumers. The actors taped a pair of spots for the ad campaign that begins Monday, with plans for two more commercials to be shot this summer, Cuoco said.

This story is only available from our archives.

Front Section, Pages 2 on 01/10/2013

(Advertisement)



« Previous Story

Late lottery winner’s kin spar over estate

The widow of a Chicago lottery winner who authorities say was poisoned with cyanide has battled with his siblings over control of his estate, including his $425,000 prize m... Read »

Next Story »

The nation in brief

QUOTE OF THE DAY “Basically it was 60 to zero.When we hit the dock everybody went flying.” Steve Mann, a passenger on a ferry that crashed as it was docking in Lower Manhat... Read »