Names and faces

Posted: January 10, 2013 at 3:54 a.m.

William Shatner is getting a new Priceline commercial co-star : Kaley Cuoco of CBS’ The Big Bang Theory. In a forthcoming campaign for the online travel services company, Shatner’s Negotiator reveals he has a daughter, played by Cuoco. She’s been schooled since childhood in the art of — what else? — deal-making, and now is ready to join dad in pitching Priceline. Cuoco, 27, said the 81-year-old Shatner has made Priceline “cool,” but the company wanted to update its message for younger consumers. The actors taped a pair of spots for the ad campaign that begins Monday, with plans for two more commercials to be shot this summer, Cuoco said.

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Front Section, Pages 2 on 01/10/2013