Maker’s Mark miscue left fans feeling the burn

Company changes alcohol policy, but brand takes a shot after uproar.

Posted: February 24, 2013 at 2:50 a.m.

Patti Berry, left front, Roxana Norris, center rear, and Angel Berry, right front, Maker's Mark Distillery Inc. employees, hand dip a bottles of Maker's Mark bourbon whisky with the signature red wax at their distillery in Loretto, Kentucky, U.S., on Tuesday, Jan. 4, 2011. Maker's Mark Distillery Inc. annouced earlier this year that President Bill Samuels Jr. will retire on April 15, 2011, and become chairman emeritus, with his son Rob Samuels replacing him as president. Photographer: John Sommers II/Bloomberg *** Local Caption *** Patti Berry; Roxana Norris; Angel Berry

Talk about diluting the brand.

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Business, Pages 67 on 02/24/2013