Diageo takes a shot at upgraded tequila

Posted: February 3, 2013 at 2:16 a.m.

Echo Hopkins’ love of tequila began with a happy hour margarita at the Blue Moon Mexican Cafi in Bronxville, New York. Four years later, her tastes have matured, and she now eschews cheap margaritas in favor of tequilas costing $10-plus a shot meant to be sipped and savored.

This story is only available from our archives.

Business, Pages 62 on 02/03/2013