Campaigns mine lives of voters
Data to be used to subtly prod them to polls
Posted: October 14, 2012 at 4:42 a.m.
Strategists affiliated with the campaigns of President Barack Obama and Mitt Romney say they have access to information about the personal lives of voters at a scale never before imagined. And they are using that data to try to influence voting habits — in effect, to train voters to go the polls through subtle cues, rewards and threats in a manner akin to the marketing efforts of creditcard companies and big-box retailers.
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Front Section, Pages 1 on 10/14/2012