Campaigns mine lives of voters
Data to be used to subtly prod them to polls
Posted: October 14, 2012 at 4:42 a.m.
Mitt Romney campaigns Saturday at Shawnee State University in Portsmouth, Ohio, in a bid to sway college students in the important state. President Barack Obama spent the day practicing for Tuesday’s debate.
Strategists affiliated with the campaigns of President Barack Obama and Mitt Romney say they have access to information about the personal lives of voters at a scale never before imagined. And they are using that data to try to influence voting habits — in effect, to train voters to go the polls through subtle cues, rewards and threats in a manner akin to the marketing efforts of creditcard companies and big-box retailers.
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