McDonald’s meals abroad tastily imitate local cuisine

Patrons eat at a McDonald’s restaurant in Noida, India, near New Delhi.

Patrons eat at a McDonald’s restaurant in Noida, India, near New Delhi.

Tuesday, November 20, 2012

— McDonald’s has more than 32,000 locations in 119 countries, and part of its international success is due to clever attempts to appeal to local customers by inventing food tailored to their tastes. From Paris to Delhi, here’s a list of the top 10 McDonald’s meals Americans are missing out on.

India: Big Spicy Paneer Wrap

This fast food take on a common Indian street food is spicy and vegetarian, making it a hit at the 271 McDonald’s locations in India. Made with breaded paneer, a type of South Asian cheese, the Big Spicy Paneer Wrap is one of many vegetarian innovations by McDonald’s. They have been so successful that the chain plans to open two all vegetarian locations in India next year.

Japan: Ebi Filet-O

Part of McDonald’s Japan President Eikoh Harada’s push to tailor food to Japanese taste, the Ebi Filet-O generated sales of 10 million in the first three months after its launch in October 2005. Made with breaded shrimp, this Japanese version of the classic Filet-O-Fish is modeled after the traditional Japanese dish of shrimp tempura and costs around $5.70 in Tokyo.

Turkey: Kofteburger

The Kofteburger is the McDonaldization of kofte, a type of Turkish kebab made with mint and parsley. So authentic that even the bun is sprinkled with parsley, the Kofteburger has been a hit with Turkish customers, and as one American visitor put it, “it’s good but it doesn’t taste like a burger ... it tastes very ... Turkish.”

Thailand: Samurai Pork Burger

The name says it all. Featuring a pork patty marinated in Teriyaki sauce and smothered in peppers, the Samurai Pork Burger is McDonald’s attempt to put a Thai twist on the classic Big Mac, although the fast food giant may be a little off the geographical mark on this one. As one customer asks, “Why does it have a Japanese name when I’m in Thailand?”

Morocco: The McArabia

Priced about $6.50, variations on the McArabia are available in countries across the Middle East. But Moroccans, especially, seem to have taken to this cumin-spiced flat bread beef sandwich. As one customer told the Global Post, “Honestly, it tastes Moroccan.”

China: Prosperity Burger

A seasonal item only available around the Chinese New Year, the Prosperity Burger is made with beef smothered in black pepper sauce and onions. Customers in China and other East Asian countries can also enjoy local delicacies like taro pie, a variation of the classic apple version, as well as red bean sundaes.

France: Croque McDo

The country that immortalized the “Royale with Cheese” in the classic film Pulp Fiction has another local McDonald’s creation to boast about. This take on the croque-monsieur, the classic French open-faced ham-and cheese sandwich, is popular with Parisians and tourists alike. As one American visitor to France exclaimed about the breakfast sandwich in her blog: “this was no American Happy Meal.”

Poland: The WiesMac

This quarter-pound beef patty, translated into English as the “Country Mac,” is served with mustard and horseradish sauce on a sesame bun. “Every time I eat WiesMac ... I want to die,” says one Polish customer in an online discussion, “But it is very tasty.” Apparently, McDonald’s guilt transcends differences of language and culture.

Mexico: McMollete

The Mexican version of a McMuffin minus the egg, this international McDonald’s breakfast creation consists of refried beans, cheese and pico de gallo, or Mexican salsa, atop a muffin. The dish takes its inspiration from molletes, a classic Mexican comfort food.

The Netherlands: McKroket

When McDonald’s first moved to the Netherlands in the 1970s, they tried to tempt Dutch customers with erwtensoep, or pea soup. Although that venture was unsuccessful, the McKroket has proved a much more profitable local item. A deep-fried patty of beef ragout on a bun, the McKroket costs roughly $2.50 and is McDonald’s take on the traditional Dutch croquet.

Style, Pages 31 on 11/20/2012