Jim Beam out to keep Russia off wagon
Posted: November 11, 2012 at 2:27 a.m.
Jim Reid, a Beam Inc. employee, loads barrels of Jim Beam bourbon whiskey onto a truck headed for a rack house to be aged in Clermont, Ky. Beam is trying to develop a market for its whiskey in Russia, where the government is working to cut down alcohol consumption.
The distiller of Jim Beam and Maker’s Mark whiskey want vodka-imbibing Russians to drink more of their product even as Russian President Vladimir Putin is pushing the biggest crackdown on alcohol since the Cold War.
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Business, Pages 72 on 11/11/2012
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